أثر استراتيجية الريادة على الميزة التنافسية في المصارف: دراسة ميدانية على مصارف مدينة قسنطينة

Abstract EN

The banking system is undergoing major changes in terms of techniques and working methods which have resulted in the globalization of its activities.

this transition prompts the bank to adopt several strategies for its stability.

thus allowing to secure its market share and maintain its competitiveness in a tough competitive sector.

in this study, we will know the methods achieving the best strategy of competitiveness which is leadership.

this approach has three sections: creativity and innovation, then initiative and risk, and finally the strategy of distinction.

we will explain the impact of each on competitive advantage, in Algerian and foreign banks operating in Constantine.

we develop a questionnaire including all the variables of the study.

finally, the study concludes that the leadership strategy has an impact on the competitive advantage in Algerian and foreign banks operating in Constantine.