التسويق الاجتماعي و دوره في تعزيز أبعاد المسؤولية الاجتماعية في ظل أزمة كوفيد 19 : شركة جوجل و أمازون نموذجا

Abstract EN

This study aims to show the importance of social marketing in promoting the principles of social responsibility in companies in light of the Corona epidemic crisis that the world is experiencing today, and through a presentation of the experiences of international companies such as Google, Amazon and others, it was found that the economy can enter through giant companies on the line of crises and contribute to Alleviating the severity of the crisis through their effective contributions to fighting the virus and helping those affected, not only by performing humanitarian positions dictated by social marketing and social responsibility, but also by achieving immediate and distant gains.