ولاء الزبون البعد الاستراتيجي المستهدف من التسويق بالعلاقات : دراسة استكشافية لشركات الاتصالات المتعاملة بالهاتف النقال في الجزائر

Abstract EN

This research aims to study the impact of relationship marketing on the customers loyalty of telecom companies operating in the mobile phone in Algeria.

where a questionnaire was designed to obtain the necessary information from a sample that included 102 respondents, and the data were processed and hypotheses tested with the help of the SPSS statistical program.

through the results, it was found to the difference in assessing the level of application of relationship marketing according to the difference in the dealing company.

and the existence of a statistically significant effect of applying relationship marketing on the customers loyalty of the companies under study.