تأثير تكنولوجيا العملية في تحقيق الميزة التنافسية المستدامة من خلال الدور الوسيط للتصميم التفاعلي : دراسة استطلاعية في مصنع البصرة للصناعات البلاستيكية

Abstract EN

Today, the success of organizations depends upon their scientific and technological abilities to cope with the dynamic changes in an industrial environment.

Accordingly, the organizations are definitely to adopt new techniques, systems and methods during the stages of the production processes so as to increase their profits by increasing their production and offer products of high quality that comply with the customers' requirements for the sake of development, continuity and existence.

The researchers carried out the frame of the problem of the study by performing field visits and repeated personal interviews to Basra Factory for Plastic Industries.

The research problem followed the following question: What is the impact of the process technology on achieving the sustainable competitive advantage through the role of the agent for the interactive design? The data was collected by having designed a questionnaire distributed to the study sample of (65) individuals.

The data was treated and the hypothesis of the study was tested by using a statistical procedures (SPSS.

V 23), (SmartPls), (Eviews).

The results proved that there was an abstract positive impact relation between the process technology and the competitive sustainable advantage by the existence of the role of the agent for the interactive design.