دور وسائل الإعلام و الاتصال الحديثة في تثمين التراث الثقافي السياحي : الجزائر أنموذجا

Abstract EN

This study aims to highlight the importance and role of modern information and communication technologies in the field of heritage valuation and protection, and the promotion and promotion of tourism, and this role is not limited to a specific medium, but also to all the means and applications related to it from social networking sites and other technologies used in electronic tourism marketing.

The study concluded that the issue of valuing and protecting heritage and promoting tourism and promoting it in Algeria through modern media and communication is still limited due to the presence of many problems facing its way, the most prominent of which is the ence of applications and websites that promote the various tourism potentials of Algeria, The ence of the role of the media as one of the important mechanisms in marketing the components of the tourist destination of Algeria.