ميمات الأنترنيت: إنتاج واستهلاك للثقافة الرقمية ظاهرة الميمز أنموذجا

Abstract EN

The theme of our study revolves around a new phenomenon that has floated on the pages of various social media sites and is increasing day by day to emerge as a language of communication and expression, and a unit of digital culture, whose composition depends on the idea of reproduction, modification and then consumption, which is termed memes or as is customary in memes or internet memes.

Changes in the cultural environment due to modern technologies have prompted us to pay attention to the theme of memes as one of the most important outcomes of digital change, and in this analytical theoretical presentation we will try to explain the phenomenon of memes by recognizing the origin and what the term is, its reference background as well as the characteristics and disadvantages of the phenomenon.