تحديات إدارة الإعلام التربوي الرقمي من وجهة نظر مسؤولي المراكز الغعلامية في الجامعات الحكومية السعودية

Abstract EN

The study aimed to identify the challenges of managing educational digital media from the point of view of media center officials at Ksa's universities.

the descriptive approach was followed and the research was conducted with the help of an online survey questionnaire prepared by the researcher.

the questionnaire consisted of 38 questions.

the questions were given a closed form using Likart triple scale, which was then subjected to statistical analysis, and the sample was randomly selected representing officials of educational media centers in Saudi government universities, and the study revealed different attitudes of the sample towards the application of digital solutions to educational media and recommended a set of recommendations, the most important of which is the need to spread the culture of media campaigns among officials in higher education institutions, and fixed the universities visual identity in digital media products.