بلاغة الإعلام في الحداثة السائلة

Abstract EN

The problem of this study is complex, and it is related to the mechanisms of the public's rhetoric in the media, as the media play an important transformative role at the level of the individual, family, institutions and society, especially in the time of the three liquid speeches and the plurality it has devoted (positive and negative).

How did the rhetoric of the public fulfill its media role in a state of fluid modernity? The research lays out a set of hypotheses: the public rhetoric is broad and renewed, in addition to its knowledge aspect; It combines the body, the mind and reality, as it addresses the senses (sight and hearing) to build the mental rhythm.

In the application the research examines the share (above the authority) from the angle of the public's rhetoric in the media; Today, our era is an era of liquidity and consumption, and the media in the era of neoliberalism is based on consumption, as it views the public as a commodity.

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