إشكالية الإستخدام و الإستعمال في علاقتهما بوسائل الإعلام و الإتصال : دراسة مفاهيمية

Abstract EN

For many years, concepts have been one of the most important scientific concerns of researchers in the media and communication sciences in an attempt to remove some of the ambiguities surrounding them on the one hand, and to add new dimensions in the understanding of communication phenomena on the other hand, such as sociocultural determinants, contexts and practices.

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Here, the importance of this research is highlighted as it sheds light on some concepts that emerge when we study the media in relation to the public in the light of the huge development of new information and communication technologies; which influenced the ways of building meanings for him, which led to the development of this relationship from receiving to production through active use.