الاتصال الإستراتيجي كأداة لتحقيق أبعاد التنمية المستدامة للمنظمات: مقاربة وصفية تحليلية

Abstract EN

This research paper aims to shed thelight on the importance of strategic communication, and its roleinsustainable development considered gives vitality to modern organizations.

Indeed the rapid development and the complexity of the institution's environment, in addition to its increasing size and the diversity of its activities, and the divergence In the supreme management leadershipand executive frameworksall that greatly contributed to the big interestin strategic communication and its modern technologies, as a confirmation of the latter's ability to achieve effectiveness in administrative functions.

The strategic communication also plays an important role in executingthe activities of the organization, especially in achieving the goals of sustainable development.