أثر أساليب ترويج المؤثرين لمنتجات التجميل عبر اليوتيوب على اتخاذ قرار الشراء لدى طالبات جامعة المدية

Abstract EN

This study aimed to know the effect of the influencers' promotion of beauty products in YouTube on the purchase decision of the students of Medea University.

The study found that the attitudes of the studied sample members tend towards accepting the variables, methods of promoting influencers in YouTube, and there is an effect of the methods of promoting influencers on the purchase decision of the students, and we have several suggestions, the most important of them is the use of social media influencers by companies, including YouTube, as a means of communicating with customers, Focusing on promoting products through them.