أثر الإعلان التجاري الكاذب أو المضلل على إرادة المستهلك في العالم الرقمي

Abstract EN

The spread of the Internet has led to a change in the contracting pattern of the consumer as he became shopping and buying the good or service through contracting through this network, which led to the emergence and spread of electronic commercial advertising, as it became an effective means in marketing goods and services and has a major impact on the consumer's will to take On contracting, however, these ads have shifted from the positive role hoped for by them, as a means of media to a negative role for use by lying and misleading in attracting the consumer, which prompted legislation to seek legal texts to combat this type of false or misleading ads and provide adequate protection for it, and the legislation is considered Algerian is among the legislation that sought to limit these ads and protect the will of the consumer.