أثر أبعاد جودة الخدمات الإلكترونية على سلوك المستهلك وفق نموذج AIDA: دراسة ميدانية ببريد الجزائر

Abstract EN

The study aimed to know the impact of the dimensions of the quality of electronic services provided by the Algeria Post on consumer behavior according to the stages of a model AIDA The effect relationship was tested On a sample size of 174 clients, after analyzing the data by the statistical package for the social sciences SPSS.

22 The results showed that the answers of the research sample about the quality of electronic services in the institution under study were a degree of agreement, and the results showed that the model AIDA Explains to an agreeable degree from the point of view of the research sample their behavior as consumers in obtaining their needs from electronic services provided by the institution under study, and in the end the study found a statistically significant effect relationship between the quality of the dimensions of electronic services and consumer behavior according to a model AIDA In Algeria Postal Corporation.