واقع التسويق الداخلي في مؤسسات التعليم العالي الجزائرية: دراسة استطلاعية لآراء عينة من العمال الإداريين بجامعة محمد خيضر ببسكرة-الجزائر

Abstract EN

This study aimed at identifying the level of internal marketing application among administrative employees at the University of Biskra, whose number is (674), the sample size was (73), they were chosen randomly, the study used a questionnaire.

The results of the study showed that the level of availability of internal marketing was average according to the used scale.

The study concluded a number of recommendations, the most important of which are: providing a motivating work environment for employees, and involving them in decision-making and setting work goals and policies, in addition to granting incentives and rewards to employees who provide outstanding performance.