الخدمة العمومية في الإعلام : إشكالية المفهوم و الممارسة

Abstract EN

The media of all kinds and patterns of media practice in them play major and effective roles in accompanying the embodiment of development programs and processes of change at the social, economic and political levels.

Perhaps the media, by virtue of its direct contact with the recipient (citizen), may have the lead in creating the desired effect more than others because of connections related to aspects Sociology and psychology of the target audience on the one hand, and to ensure that this audience is concerned with the concerns of this audience and meet its needs, tastes, and intellectual and entertainment tendencies in general on the other hand, within the framework of what is called providing a public service based on empowering the individual with his right to knowledge, education and education through the contents and messages broadcast and disseminated by the national mediaHere, the aim of our study is to shed light on the nature of the public service provided within the media activity and to clarify the intertwining between the conceptual aspect in it and the practices.