مساهمة الابتكارات البيئية في تغيير اتجاهات المستهلكين: شركة فورد أنموذجا

Abstract EN

This study aims to highlight how environmental innovations contribute to changing the trends of non-environmental consumers, by guiding them to acquire healthy and environmentally friendly products.

one of the most important findings is that environmental innovations positively affect the degree of environmental awareness of the consumer, which is reflected in his intention to buy environmental products and thus change his attitudes towards non-environmental products and turn him to buy environmental products.

ford also produced environmentally friendly products and achieved huge profits through its adoption.

on environmental innovations in its production processes.

to become the world's best environmentally friendly company.