الخطيب في بلاغة الإقناع عند الجاحظ

Abstract EN

The research is intended to survey the persuasion concept in the Arabic rhetoric calheritagevia one of its pioneers Abu Uthman Amru Ibn Bahr Ibn Mahbub Al-Jahiz, by focusing on a major element of persuasive rhetorical process, which is the orator in order to determinate his necessary qualities, in achieving the objective of public speaking which is persuasion, we adopted the descriptive method to study that subject