الخطاب الإعلامي و مستقبل اللغة العربية : الواقع و المأمول

Abstract EN

The rapid increase in the emergence of private channels, of a specifically commercial nature, requires a serious study concerned with observing the media discourse and evaluating its quality ; to ascertain its goals and communicative dimensions and the extent to which it respects the norms of the Arabic tongue, which represents an intellectual and cultural heritage and an integral part of our national identity, and an essential component that must be preserved and preserved from destruction and hybridization, especially with media practices and random distortions.

accordingly, this study seeks to address the language of media discourse in an evaluative way, the purpose of which is to know the future of the Arabic language ; by revealing the role that the media plays-as a news reference-for the Arabic language ; that is, investigating the extent to which programs presented in the Arabic language (particularly) are keen to respect the morphological characteristics (phonetic and morphological ...

) while conveying the message to the Arab recipient, as well as their keenness to develop this recipient linguistically.

based on the problem of his main question is : to what extent are media professionals committed to the characteristics of the Arabic language while presenting news? what is the impact of this usage on the future of the Arabic language?