التحليل البيئي باعتماد تقنية SWOT لتحديد استراتيجيات الدخول للأسواق الخارجية: شركة تويوتا أنموذجا

Abstract EN

This study aims to highlight environmental analysis using SWOT as a mechanism for identifying entry strategies for the external markets where the study dealt with two parts, my theory highlighted the most important concepts related to environmental analysis SWOT and marketing environment, and an analysis in which we addressed the environmental analysis of Toyota by adopting SWOT technology to analyze the internal and external environment and identify the opportunities and threats of the ocean, thus selecting the appropriate strategy to enter the external markets trying to take advantage of the success of Toyota as the largest automaker and owner of the first brand in the world.