علامة التصديق البيئية كآلية لتوجيه المستهلك نحو الاستهلاك المستدام

Abstract EN

The certification mark is one of the most important types of collective mark, that thanks to its features, have been able to contribute to the support of traditional brands in the market, in addition to achieving economic development.

the importance and role of this mark has emerged significantly in the environmental field as a result of the response of countries and non-governmental organizations to the requirements of sustainable development.

despite the fact that the environmental certification mark is a voluntary mark that makes industrial establishments in an optional position to apply for a license to use it, it has mechanisms that enable it to protect the consumer and direct it towards sustainable consumption.

therefore, through this research paper, we will discuss the overall efforts made by the environmental certification mark for consumer protection to enhance his confidence towards its environmental claims and to direct his purchasing behavior towards sustainable development.