اثر المكون المعرفي و العاطفي على بناء اتجهات المستهلكين نحو المراكز التجارية : دراسة ميداني

Abstract EN

This study aims to identify the impact of the cognitive component and the emotional component present in the malls on building consumer attitudes towards them.

A questionnaire was distributed to 200 consumers who visit the mall "Bab ezzouar", and through the results of the questionnaire, the hypotheses were tested based on the spss program, Using the Anova à 1 factor variance test.

The results concluded that the location and external design (knowledge component1) affects the construction of consumer attitudes towards shopping centers, while the interior design (atmosphere) (cognitive component2) does not affect the construction of consumer attitudes towards malls, while the results showed that the way products are managed (emotional component) influence the construction of consumer attitudes towards malls.