واقع التسويق عبر موقع التواصل الاجتماعي فايسبوك خلال ازمة كوفيد 19: دراسة حالة قطاع الملابس في ولاية بشار من وجهة نظر التجار

Abstract EN

JEL: M31, Z13.

The world in general and Algeria in particular witnessed a major shift in consumer behavior after the emergence of the Covid 19 pandemic, which prompted quarantine procedures and the consequent social distancing and closing of stores to limit the spread of the epidemic, and Facebook became a destination for displaying different products and creating interaction between the seller and the consumer.

Our study aims to clarify how Facebook contributes to managing the Covid 19 crisis and the resulting changes.

Among the results we have reached is that Facebook is no longer only a means of communication and chatting, but has become a space for shopping during the Covid 19 crisis; Commerce through Facebook facilitated the idea of communication between customers and merchants and their quest to provide better service and performance to their customers.