العلاقات العامة: تحدي جديد للإدارة المحلية الجزائرية

Abstract EN

This study aims to highlight the role of public relations in the advancement of the local Algerian administration as the most important neighborhood administration for the local citizen, it is the established authority and the march at the local levels and is the primary cell that links the citizen to the state, therefore the objectives of the article stem from examining the pivotal role played by public relations on the local administration Algerian and formulated its management in light of internal and external determinants within this globalized world, as well as how to rely on public relations in local administration as a mechanism that deepens the method of neighborhood administration to respond to the demands and requirements of the brain community Damage.