الخطاب الإشهاري السياحي و دوره في التسويق اللغوي

Abstract EN

Development is a person's means and tool to achieve his goals, achieve his goals, and fulfill his needs.

Development has many agricultural, industrial and economic patterns that are inseparable from language as it is a means of communication and expression of these patterns of development, and therefore it is necessary to achieve linguistic development parallel to its counterparts of development.

The Arabic language can occupy a large place in the tourism sector, because it is able to contribute to the consolidation of the national identity, as well as expanding the field of information in the tourism sector and achieving sustainable linguistic development.

Standard Arabic and make it at the fore locally, Arably and globally.

Marketing is one of the areas in which language occupies the most prominent position in view of its advertising nature based on language, both spoken and written, as it would affect the consumer by persuading him linguistically and luring him into purchasing the product.

Hence the role of marketing in planning the position of the language, as the higher the price of the product, the greater the desire to speak the language of its maker, in order to achieve a kind of prestige and prestige.