دور نظام المعلومات التسويقية في التسويق الاستراتيجي

Abstract EN

This study aims to reveal the relationship between the main components of the marketing information system, and marketing decision-making.

It also aims to define the concept, elements, and components of the marketing information system.

In this research, we relied on the descriptive analytical method as the most appropriate approach for this type of research.

To ensure the organization's continuity and growth in its activity and the expansion of its market share, and in order for the marketing function to be effective in the organization, there must be a comprehensive study of markets and their segmentation, knowledge of the desires and needs of consumers, and a study of products in all respects and how to distribute them.

This is known as the marketing mix that involves under the marketing policies applied by the Marketing management in the organization.