معالجة الصحافة المصرية اليومية للمبادرات الصحية الوطنية: دراسة تحليلية في الفترة من يوليو 2018 إلى ديسمبر2021 م

Abstract EN

The Egyptian state has launched a number of initiatives to improve the health status of Egyptian society and reduce the spread of diseases, in order to achieve a better life for all, as part of the state's plan to maintain human health, and in implementation of the government's program to support the health dimension, which is a key focus of Egypt's vision2030.

The proplem of the study was determined in answering a major question:
What are the efforts of the Egyptian daily newspapers - as mass media - to play an important role in conveying important and necessary ideas and information about health initiatives? and contribute to the dissemination of all health-related matters, focusing on confronting the spread of diseases, and dealing with studies and research in the health field.

This is to identify all the challenges and obstacles resulting from certain diseases.

The study also aimed to explore and analyze presidential initiatives in the field of health from 2018 t0 2021, by analyzing the content of a sample of the three newspapers (Al-Ahram, Al-Wafd, Al-Shorouk), and clarifying the differences between them in the content, to provide a realistic picture of the efforts of the Egyptian daily newspapers in disseminating knowledge of the initiatives health.

The results of the study reflected several aspects, including:
* The volume of published topics on health initiatives amounted to (130) topics out of a total (480) number subjected to the analytical study.

This modest volume is not commensurate with the importance of this topic for human life, maintaining health and protecting it from common diseases.

The topics of health initiatives were used as a journalistic platform to attract the attention of readers to the content of the newspaper, as it was interested in publishing certain topics about health initiatives on the front page of the study newspapers, which can be formulated as an exciting media event, including: Types of health initiatives, the launch of their effectiveness, the achievements and activities achieved to preserve the human being, the celebration of these new achievements, and their repercussions on the health of the Egyptian person, and the international praise for the Egyptian efforts in the field of preserving human health and developing health services.

* The study recommended the necessity of dedicating a weekly page to the presidential health initiatives to follow up on health problems and urgent issues to enlighten public opinion about them.