الإقناع البصري في تصميم صفحات معالجة قضايا التنمية المستدامة بالمواقع الإخبارية الصحفية: مبادرة حياة كريمة نموذجا

Abstract EN

The study aimed to identify the availability of factors to achieve the first visual persuasive impression, the availability of indicators of design and organization quality standards, and multimedia elements as tools to achieve visual persuasion for news sites, the sample of the study, The sample included (674) pages of the initiative for a decent living using the industrial week method, in three news websites representing three different directions, the Akhbar Al-Youm electronic portal representing the national trend, the people representing the partisan trend, and the seventh day representing the independent trend, during the period from 17/7 /2021 to 1/17/2022, using the shape analysis tool, The study found
- The keenness of the three news sites, the study sample, on the availability of the majority of factors to achieve the first visual convincing impression of the user in the study sites, and the use of indicators of design quality standards, organization as tools to achieve visual persuasion.

- Regarding the use of elements of attraction and suspense - multimedia elements - news sites did not use audio in visual persuasion, nor live video, and animation - moving infographic - came on the seventh day once during the study period.

- Fixed fees - fixed infographics - appeared on the Youm7 and Al-Akhbar website only, and employment on the news website came at 50% of the fees, which did not provide an explanation of the content, and did not simplify the complex information.