الاستراتيجيات الاتصالية للدبلوماسية العامة الفلسطينية والإسرائيلية عبر فيسبوك أثناء أزمة الشيخ جراح وحرب غزة: دراسة تحليلية

Abstract EN

The study sought to identify the communication strategies used by the Palestinian and Israeli public diplomacy in relation to the crisis of Sheikh Jarrah and the war on Gaza.

As Israel speaks Arabic, the researcher concluded a number of important results, which were:
With regard to the strategies used to raise issues and sub-topics related to the Sheikh Jarrah crisis and the war on Gaza, we note that the Israeli page relied mainly on the strategy of shifting blame to the other, so we find that it turned a blind eye to the main cause of the crisis, which led to the outbreak of conflict between the two parties, which is The attempt of the Israeli occupation forces to unjustly evict the residents of Sheikh Jarrah neighborhood from their homes for the purpose of building settlements for Jews.

On the contrary, the page highlighted the occupation forces as being attacked by some Palestinian demonstrators and supported by extremist terrorist groups in Jerusalem and Sheikh Jarrah, without Addressing the cause of these demonstrations, which is that the occupation forces tried to expel the people of Sheikh Jarrah, which led to the outbreak of these demonstrations.

On the other hand, Palestinian public diplomacy relied on the strategy of shifting blame to the Israeli side, as it is the main cause of this crisis by publishing news related to the violations committed by the side.

The Israeli approach to the Palestinians and the attempt to unjustly expel the people, as the Palestinian page relied on the strategy of mitigating harm I want to show the steadfastness of the people of Gaza against that war.