إدارة خبرة العملاء في السياحة الزرقاء : مستغانم أنموذجا

Abstract EN

Mostaganem is distinguished by its attractive coastal strip, as it directly overlooks the Mediterranean sea.

therefore, blue tourism, especially beach tourism, is considered the leading tourism in the state.

this study aimed to clarify the management of customer experience in blue tourism in the state of Mostaganem, and the results concluded that to provide a good experience for the tourist, it is necessary to prepare and prepare beaches, plan tourist paths, expand the network of tourism services, intensify control and inspection operations and promote the tourism product.