الابتكار التسويقي و دوره في معالجة التداعيات الاقتصادية لجائحة كورونا (كوفيد 19)‎

Abstract EN

Corona virus affected significantly the institutions and companies all over the world, and it suffers from stereotypes and stagnation in its marketing activities, as it caused a great shock to the global economy, so it must rely on innovation to find new solutions to market requirements, and innovative ways to discover and satisfy the needs of consumers and interact With them, to reduce the economic impact and the ruins of the economy from the expected recession.

This research paper aims to diagnose the conditions and reasons that led to the transmission of the health crisis to various sectors, especially the economic sector.

It also aims to try to clarify the role played by marketing innovation and its position in facing the challenges facing institutions and countries under the pandemic of the Corona Virus Covid-19, and has concluded The study indicates that there is effectiveness of marketing innovation in addressing the Corona virus.