سلطة المكانة السوسيومترية الرمزية للمؤثرين وعلاقتها بتحقيق أهداف تسويق الأفكار على مواقع التواصل الاجتماعي في مصر: دراسة ميدانية

Abstract EN

Social media influencers have gained their impact on their followers.

Sometimes the impact is represented in a symbolic way resulting from the sociometric stature of the influencer.

Some influencers use that to market-specific ideas and work to make their followers adopt them.

This acquired a special character commensurate with the nature of the communication process itself on social media.

Based on the foregoing, the current study studied the impact of the symbolic power of the sociometric status of the influencers on achieving the goals of marketing ideas on social media in Egypt.

The sample of the study consists of 420 adult Egyptians who follow the pages of influencers on social media.

The results of the study concluded that, the symbolic authority of the influencer sociometric Status affected his followers in most of the fields and domains of that authority.