علاقة الدعاية بالانفوجرافيك الثابت والمتحرك عبر وسائل الإعلام الجديد بثقافة الاستهلاك الذكي لدى طلبة قسم الإعلام بجامعة الملك خالد

Abstract EN

The aim of the current research is to identify the relationship of infographic advertisements (static and motion) through new media and the culture of smart consumption among King Khalid University students.

The research was consisted of 157 students from the Department of Media and Communication at King Khalid University in Abha City.

Among the most important results of the research: It was found that the students in the research sample have a positive culture of smart consumption, and it was found that the majority of the students were affected by Snapchat ads.

More than other new media, and it was found that the majority of the students are somewhat confident in advertising through new media, and it was found that there are no statistically significant differences in the culture of smart consumption as well as preferences for static infographics as well as preferences for motion infographics according to the variable of the stage and the level and it was found that there is a direct statistically significant relationship at the level of significance (0.01) between the two types of infographic advertisements (static and motion) through the new media and the culture of smart consumption among students of the Department of Media and Communication at King Khalid University.