أثر التسويق الرقمي على تحسين الأداء التسويقي للمصارف الإسلامية الجزائرية: دراسة ميدانية في المصارف الإسلامية بولايتي الجزائر العاصمة وعنابة

Abstract EN

This study aimed to know the Impact of adopting digital marketing on improving the marketing performance of Algerian Islamic banks, to achieve the objectives of the study, a questionnaire was used as a data collection tool from a sample of 88 administrative employees on Al-Salam bank and Al- Baraka in the states of Algiers and Annaba, and it was processed using the Statistical Package for Social Sciences (SPSS.

V26).

The study concluded that there is a statistically significant effect of adopting digital marketing on improving the marketing performance of Algerian Islamic banks in all its dimensions (increasing market share, improving profitability, achieving customer satisfaction)