دور ذكاء الأعمال بالقطاع الخاص في تعزيز الإبداع التنظيمي: دراسة تطبيقية في قطاع البنوك بمحافظة دمياط

Abstract EN

The current research aims to identify business intelligence in the private sector and its role in enhancing organizational creativity.

The research was applied in the field to workers in the private commercial banks sector in Damietta Governorate and on a random sample of some workers in these banks.

The valid forms were (113) individuals.

The questionnaire was used as a main tool for data collection.

It consisted of two axes, the first for business intelligence and the second for organizational creativity, and the data was analyzed.

Through the AMOS statistical program and the SPSS program.

The research relied on a major hypothesis that “there is a relationship and impact between business intelligence in the private sector and organizational creativity.

” The research reached a number of conclusions, including the results of the research.

Business intelligence system to identify trends, opportunities and threats in the business environment, as well as the information derived from the business intelligence system greatly helps in the formulation of organizational strategy and greatly assist executives by the business intelligence system to make decisions, but some areas need a better understanding of application practices in relation to In enterprises investing the resources needed to acquire and maintain business intelligence infrastructure; The business intelligence infrastructure must be improved to be able to respond quickly to system usages.

In addition, a number of recommendations were developed, the most important of which are the formulation of strategies for implementing business intelligence in the private sector to enhance organizational creativity in line with the characteristics and requirements of the Egyptian environment, and activating training courses for cadres on business intelligence and important applications to ensure the creation of a good work spirit and thus achieving good organizational creativity for corporates.