دور التسويق الرقمي في تحقيق الميزة التنافسية في المنظمات الخدمية: دراسة تطبيقية على الجامعات الخاصة بالقاهرة الكبرى

Abstract EN

The study aimed to identify the role played by digital marketing in achieving the competitive advantage of service organizations, and to analyze the nature of the relationship between digital marketing and the competitive advantage of the universities under study.

In the Arab Republic of Egypt, the researcher relied on the questionnaire form as a tool for the study to obtain the important information; where 500 questionnaire forms were distributed, of which 416 were returned.

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