الإعلانات المجسمة (ثلاثية الأبعاد)‎ كشكل من أشكال إعلانات الطريق

Abstract EN

3D advertising is one of the forms of road advertising, it is one of the important advertising means due to its direct contact with the masses.

3D outdoor advertising has the ability to deal with largest number of audience and must be based on good technical foundations to achieve greatest benefit, it must clarify the advertising idea in simplest form and with an eloquent artistic expression and in an artistic framework that achieves pleasure and surprise for the recipient.

Where the research problem appeared: Does the use of three-dimensional shapes help in increasing the effectiveness of the advertising message and have the effect of surprising and attracting the recipient and reminding him of the advertisement? Does it add an aesthetic appearance to the surrounding environment? From here came the research, which aims to determine the importance of the three-dimensional shape in the road announcement and measure the extent of its impact on the recipients, by monitoring and analyzing the types and forms of holographic road advertisement, and the psychology of the three-dimensional road announcement and then conducting a questionnaire by taking the opinions of a group of specialists in Advertising field to reach the results.