مدى اعتماد المقارنة المرجعية في تحقيق معايير أنموذج التميز الأوربي (EFQM)‎: دراسة استطلاعية لآراء عينة من القيادات الإدارية في مديرية بلدية الموصل

Abstract EN

The study aims to explore the nature of the correlation and impact between the benchmarking and the criteria of the European Excellence Model (EFQM) in the Mosul Municipality Directorate according to the viewpoint of its administrative leaders, where the descriptive analytical method was used, by adopting a questionnaire Distributed to a sample of (48) people from the administrative leaders working in the surveyed directorate.

After collecting and processing data and information using the statistical program (SPSS.

V-25), a set of conclusions was reached, the most important of which are: There is a significant statistically significant correlation and effect between the reference comparison and the criteria of the European Excellence Model, and the existence of a correlation and statistically significant effect between the reference comparison With its five stages and the European Excellence Model with its standards, the researchers presented a set of proposals, most notably: emphasizing the selection of organizations that have a competitive advantage in their performance and services for the purpose of cooperating with them and transferring their successful experiences and applying them in the surveyed directorate, and the need to create a special section similar to the quality department that oversees the benchmarking application processes.