دور التسويق الريادي في تعزيز الأداء التسويقي: دراسة استطلاعية لآراء عينة مختارة من مدراء الشركات في محافظة دهوك

Abstract EN

The current business environment for most companies is characterized by a constant perspective of change, where the only rule for growth, development and survival is to seize opportunities, and in this environment the number of companies has increased in an unprecedented way and enhancing the marketing performance of these companies has become the important goal.

Where the study aimed in the light of the research problem to diagnose and analyze the interrelationships between the entrepreneurial marketing process and its impact on marketing performance.

The conclusions of the study that the organizations in the study sample give great attention to customer satisfaction and this is explained by the results of the analysis.

The study concluded by presenting some proposals, including strengthening the role of government agencies in the region to support entrepreneurial organizations through continuous support and awareness of their importance in this field if we take into account the growth and development of organizations in the future.