المستقبلية و توظيفاتها في التصميم الكرافيكي المعاصر

Other Title(s)

Futurism and its uses in contemporary graphic design

Joint Authors

داخل، شيماء كامل
شواي، علي محمد

Source

مجلة القادسية للعلوم الإنسانية : مجلة علمية فصلية محكمة

Publisher

University of al-Qadisiyah College of Arts

Publication Date

2021-09-30

Country of Publication

Iraq

No. of Pages

13

Main Subjects

Arts

English Abstract

We live today in a world full of images and rapidly changing events of ideas, technical concepts and tools, as the art of graphic design is no longer based on the characteristics of local schools in design only, the communication and deliberation systems have controlled the presentation of the graphic discourse in influential ways presented by the designer with their contemporary topics and discourse Through the communication that reduced the idea of space and time and defined the priorities of design methods, the dynamism of the design discourse from the west and east of the earth became an aesthetic and cognitive achievement together based on contemporary communication systems, and we can say that the art of graphic design today left it from its previous exile and expanded its expansion in conveying influential messages to the world If the research was organized into four chapters, then the first chapter came to define the research problem that was manifested in the following questions: 1- Did the future school contribute to the diversity of visual systems and transmission media in shaping the contemporary graphic discourse? The importance of the research was evidenced by the following: 1- To reveal the school's future transformations in contemporary graphic design.

The theoretical framework was concerned with two studies, the first topic dealt with (aesthetic and functional transformation) while the second topic was concerned (the technical transformation of the form), and the third chapter was devoted to describing and analyzing the research samples.

• Formal transformation Presentation method.

The fourth chapter included a presentation of the findings and conclusions reached by the researcher, including: Results: 1- Future demonstrated its uses by employing realistic shapes transformation that corresponded with digital technology as in the models (1-2-3), which in turn was reflected on The receiver, which gives the impression that he is in front of something real as reality.

2- The interactive digital form, as in Model 1, acquired a future digital system, imposing a reading of concepts that the recipient became part of.

3- Attention, spread and deliberation is nothing but the product of the future school and what it has worked on with modern techniques in showing visual discourse in organizing and dazzling kinetic morphology in all models.

Conclusions: 1- Futurism achieved a correlative relationship between form and surroundings that produced intellectual connotations by activating the rhetorical role.

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2- Westernization played a role in activating the future movement, which contributed to clarifying the semantic content.

3- The formal variation produced by the future and which produced semantic correlations through activating the indicative role in the structure of visual discourse.

Data Type

Conference Papers

Record ID

BIM-1397452

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