حماية المستهلك من الوسائل الغير مشروعة لتسويق المنتجات و الخدمات

Abstract EN

The research aims to extend legal protection to the consumer who is targeted by various marketing means, the most important of which is commercial advertisements to attract him to contract, as commercial advertisement is not considered the only means of marketing, and illegal advertisements have different images.

but there is no problem if the advertisement is real.

rather, it is considered useful in introducing the consumer to the product he needs, comparing it with other products, and choosing the most appropriate one.

but if the marketing method is not real in any statement of the commodity data, then here lies the danger, as the consumer is harmed by the commodity that does not match the advertised, and misses the opportunity to purchase the appropriate product for him, and makes him prey to enter into a contract for a commodity that he imagines is available.

it targets the consumer audience and the standards necessary to have it in order to be judged of gaining or losing legitimacy.

it has taken the analytical approach of the Egyptian consumer protection law No.

181 of 2018, and the law on suppression of fraud and fraud No.

48 of 1941, as amended by law No.

281 of 1994.

as well as determining the legal consequences of the contract, that was built on illegal marketing methods.

and discussing the existing legal means for consumer protection (civil, administrative and criminal) and their sufficiency, as well as the role of state agencies (the consumer protection agency) and the penalties for violators.