تحديات الإعلام الرياضي في مواجهة التحول الرقمي الحديث

Abstract EN

The sports media, old and new, is considered a public school that connects the work of various sports institutions, such as clubs and youth centers, and even educational centers in their various stages and goes beyond them, bringing the differences between people through what it publishes among them of experiences that modify their behavior, old and young, in line with sound sports values and traditions.

Sports media has a large and important role through its various means (readable, audio and visual), as it contributes significantly to highlighting the importance of physical and sports education, raising the level of sports culture to the public and increasing sports awareness for them.

the research aims to identify some of the challenges facing sports media in light of the technological development in the modern digital transformation and answering some questions about how to face the modern digital transformation in the field of sports media.

the researcher chose the research sample randomly and consisted of (250) individuals, the basic study was conducted on a sample of (220) individuals at a rate of (88%), and the exploratory study was conducted on a sample of (30) individuals at a rate of (12%), from the same the research community and outside the main sample.

the researcher found increasing awareness among community members of what is digital control and what are its uses and developing the performance of sports media workers on modern digital transformation tools and periodic tests should be done for all those working in the field of sports media to determine the extent of their knowledge and education.