دور الاتصال السياحي في ترقية نشاط الوكالات السياحية الجزائرية : دراسة ميدانية بوكالة تيمقاد للسياحة و السفر بولاية باتنة

Abstract EN

This article aims to identify the role played by tourism communication in upgrading the performance of tourism agencies, by introducing the public to the various services available at the agency, promoting local and international tourist and archaeological sites, and improving the image of the tourist institution in the public's minds, in addition to the great importance that this type plays.

Communication as a link between the public and the tourism agency to guide and direct it towards the various regions and tourist areas, internal and external, and give him a solution and accompany him by providing places of rest from hotels, recreational spaces and means of transportation, as well as tour guides who handle the process of guidance and information, and this study has finally found that Timgad Tourism and Travel Agency seeks to achieve a set of goals through its reliance on tourism communication to introduce tourism wealth and gain the trust and support of the external public.

In addition to improving its image in front of its customers and achieving a significant percentage of the tourist flow, the agency relies to a large extent on oral communication and written means such as brochures, advertisements, tourist guides.

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, and this is to achieve access to various audiences.