تملك المستخدمين التونسيين لفايسبوك : دراسة نوعية

Abstract EN

This research dealt with the study of the relationship between social representations, skills and uses in the context of participation practices on Facebook by analyzing its symbolism, societal roles, and forms of users' appropriation of it.

The research problem revolved around the nature of the Tunisian user's appropriation of Facebook space, and tried to monitor the process of this appropriation.

The research relied on qualitative analysis through the interview tool with a sample of Tunisian students regular Facebook users.

The importance of the study stems from the peculiarity of the stage in which we live today, which is characterized by profound societal transformations due to the digitization of society, which has resulted in new forms of users' interaction with information and communication technologies, in which the various variables of the user's social system overlap.

The research reached a set of results, the most important of which is to confirm the hypotheses of the social appropriation approach to technology by monitoring the process of sample appropriation of Facebook in which the user played a dynamic and active role in the process of appropriation, through his perceptual, cognitive and technical control of this technology, which he built through what it represents in his daily life.

This confirms the distinguished role and position that this user occupies within the social context of the technology appropriation process.