العلاقات العامة في العالم الرقمي : المفهوم و الأدوات

Abstract EN

Developments in technology have affected communication technology on social and cultural life, with the beginning of the Internet in the second half of the twentieth century.

Digital tools and environments first appeared and spread widely.

Digitization has begun to appear in many ways of life, and the importance of digitization in the field of communication is increasing day by day.

It has become difficult to use personal communication before public relations users In order to communicate with the audience in every where, Digital media has come to abolish the boundaries of space and time To facilitate the process of communication and building relationships between organizations and the audience on their different sites.

Therefore, public relations users tended to use these ways in the practice of their work, not as an optional goal, but as a mandatory requirement imposed by digital transformations in our world today.

Now, with Internet technology, all ways of life are now digital and all kinds of work are carried out through the Internet and virtual environment, so we can say that digitization in the field of communication clearly affects the practices of public relations.

At the end of the last years the electronic public relation concepts as shown, digital public relations or digitization have appeared in public relations that have reconstructed the concepts and objectives of public relations again, and this is what we will address in this study.