ت التكامل بين بطاقة الأداء المتوازن و التحليل الإستراتيجي لدخل التشغيل و دوره في تقييم نجاح إستراتيجية الشركات : دراسة تطبيقية في شركة (إيشكلر بيبر ساك لصناعة و تجارة الأكياس الورقية)‎

Abstract EN

It is imperative for economic units to confront what is happening in the world of rapid and successive changes and developments in the contemporary business environment, and because of the shortcomings in traditional performance measures in keeping pace with these developments, it was necessary for economic units to use advanced methods that are consistent with the surrounding environment, and thus this research aims to use the methods Modern management accounting, which is the balanced scorecard method and the method of strategic analysis of operating income and the possibility of achieving integration between them and a statement of the importance of this integration in evaluating the success of strategies used by economic units, by applying to Ischler Papersak Company / for the manufacture and trade of paper bags Ltd.

(the company is a research sample