صورة الآخر المتضمنة في أفلام الكارتون الأمريكية المقدمة للطفل

Abstract EN

The study aims to observing, analyzing and interpreting the image of the "other" presented in American cartoon movies, through identifying the most important features and components of this image, and the most important issues and frameworks through which the image of the "other" is presented in the films about the study.

The importance of the study arises from the great position that American cartoon films occupy at the level of cartoon production companies, the important role that American cartoon movies play in reflecting many mental images of many nationalities around the world.

The study is based on the theory of "Framing Analysis" in identifying the characteristics of the image of the "other" in American cartoon movies.

the study was applied to a sample of films, which is a movie.

Aladdin, Despicable Me, Bueaty& the Beast, Rataouille, Mulan1, Kung Fu Panda, Cars2, Brave, Madagascar, Moana, Luca, coco, Pocahontas, the road to Eldorado, the spirit stallion of the Cimarron, in the period from 1991 to 2021, the study also depends on the 'Media Survey' which allowed researcher to identify how the image of the "other" was presented in American movies.

The study found that the mechanisms of framing the image of the other in cartoon films in terms of persuasion strategies are: (people’s experiences, historical experiences, other), coming in the forefront of the category of people’s experiences One of the most important findings of the study is: that the most important 'frame' through which the image of the "other" was presented in American cartoon movies, confirm the existence of negative features is more than the positive features regard to the image of the other that was presented in American cartoon films, which requires care with regard to the negative features that later forms solid images of the other.