دور القيادة الرقمية في تحقيق التألق التنظيمي (دراسة تحليلية لآراء عينة من القيادات الإدارية في شركات الاتصالات المتنقلة العراقية)‎

Abstract EN

This research aims to determine the role of digital leadership in its dimensions (digital efficiency, digital insight, digital culture, digital strategy) in achieving organizational brilliance in its dimensions (brilliance in leadership, brilliance in service and creativity, brilliance with knowledge) in Iraqi telecom companies (Zain Iraq, Asia Cell, Korek).

To achieve the goal of the research, the descriptive analytical approach was used to describe the research variables, and data was analyzed by the questionnaire, which is the main tool for data collection, and distributed to a sample of (102) managers.

The data was analyzed using a number of statistical tests available within the two statistical programs (SPSS v.25, Amos v.25).

The research reached a set of results, most notably that the digital leadership practices in the researched telecommunications companies play a vital role in the company's brilliance, and the companies' ability to achieve competitive advantage depends on the digital leader.

A set of recommendations were presented, most notably the need for the managements of the companies surveyed to pay attention to the digital leadership style in their strategic framework, especially with regard to taking into account the external factors produced by the economic and technological situation and their repercussions on the process of providing services in a better way, and focusing on the organizational brilliance of workers, as it aims to improve their organizational performance.