الضوابط القانونية لاختيار الاسم التجاري

Abstract EN

The trade name is one of the most important elements of merchants, as it works to distinguish the commercial store and the commercial company from the shops and commercial companies that may be suspected of doing the same business.

The connection between the shop and the customer.

The trade name consists of invisible elements that make up the trade name and legal conditions that must be met in those elements, so the trade name must consist of those elements and according to those conditions if it is to be considered a legal trade name.

The research aims to enable the merchant and the commercial company to choose the elements of their trade names according to the elements stipulated by the law, and taking into account the legal conditions that must be met in those elements that make up the trade name, so that the merchant or the company does not fall into something that would invalidate the legality of that trade name.