دوافع الاهتمام الاجتماعي بالجسد : عمليات التجميل للنساء السعوديات أنموذجا

Abstract EN

This study the motives of social interest in the body cosmetic operations for Saudi women's as a model" for the following objectives: knowledge of the self, social and cultural motives of interest in the community awareness of the body, through the process of cosmetic surgery.

and whether the body has become an identity for self-expression, improving social relations, knowing the impact of media and cultural openness in developing this interest, as well as the effect of attractive offers by cosmetic clinics in shaping these motives the study was applied in private medical beauty centers.

the study used the social survey method by sample.

the questionnaire was applied to a random sample of 611 Saudi women who underwent cosmetic surgery, study tools in the interpretation of this phenomenon started from a theoretical framework based on the theory of the modern world Pierre Bourdieu symbolic violence-the haptus-and the social field-and the theory of theatrical representation of the world Irving Goffman, and the theory of tradition and learning Gabriel tard.

the statistical analysis method (SPSS) was used for the data collected.

the study reached a number of results, which was the most important: of which is that the body is one of the basic expressive tools for self-identity and improvement of relations, which confirmed the emergence of the phenomenon of social interest in the body in Saudi society, the results also showed the effect of the variable age, social status, educational level and monthly income, which revealed the existence of statistically significant differences in favor of married women, college graduates and their monthly income.

the results also showed the strength and dominance of social culture in shaping the self and physical behavior of members of society, the impact of the social environment and cultural components of society on this trend.

the results also revealed that electronic techniques and social media are among the tools of knowledge and awareness that broadcast information about the body is a symbol of symbolic violence to entice women to beautify, and the results showed the dominance and spread of beauty institutions as a soft force, through offers and discounts.

the study indicated a clear change in the social and cultural components of Saudi society.