أثر العمليات المصرفية الإلكترونية في تعزيز الاستراتيجيات التنافسية المصرفية : دراسة استطلاعية لعينة من المؤسسات المصرفية العاملة في محافظة كربلاء

Abstract EN

The general objective of this research is to determine the relationship between the requirements of electronic banking operations and banking competitive strategies.

Karbala to test this research through a questionnaire as an essential tool in collecting various data on the field side and included (48) individuals from bank managers, departments and units, as well as personal interviews.

The correlation coefficient (R) was used to measure the correlation between the variables, the (Z) test to test the significance of the relationship, multiple regression analysis, and the (F) test to neutralize the significance of the regression equation, and (R2) was used to explain the influence of the independent variables on the dependent variable.

The research included a number of conclusions, including the existence of a strong correlation and impact with significant significance for the independent variables for the requirements of electronic banking operations (automated banks, cellular banks, virtual banks) in enhancing banking competitive strategies in the selected banks, and the research presented a set of recommendations based on the results that were reach it.